
OPEN INNOVATION PROGRAM FOR TOURISM CREATED BY NOVA SBE AND POWERED BY TURISMO DE PORTUGAL
Academy has a role to play as a dynamic platform that allows free movement of ideas to co-create unparalleled products and services.
CHECK-IN TO JOIN THE MOVEMENT THAT IS TRANSFORMING THE TRAVEL, HOSPITALITY AND TOURISM SECTOR.
WE NEED TO REDESIGN AND ADJUST TOURISM PRACTICES THROUGH COLLABORATIVE INNOVATION
UNWTO Secretary-General Zurab Pololikashvili says:
"The start of the year has shown again tourism's unique ability to bounce back. In many places, we are close to or even above pre-pandemic levels of arrivals. However, [...] we must ensure tourism's return delivers on its responsibilities as a solution to the climate emergency and as a driver of inclusive development."
Now is the moment to redesign and adjust tourism practices by ENHANCING customer experience, COCREATING innovative and tech solutions, ENABLING responsible local engagement and sustainable actions, and DEVELOPING people and superior services in the sector.
This is where you step in! Startups that demonstrate the value of their solutions to prominent Travel and Tourism SME's and that can make a significant contribution to change the industry’s landscape will lead the way into a 3-month piloting opportunity. Let`s CHECKIN?
PROGRAM

A 12 week partially remote program for late-stage startups looking to scale their businesses by addressing key challenges for our associated partners and engaging in a pilot solution development for the tourism industry.
CHALLENGES

CUSTOMER EXPERIENCE AND TECH SOLUTIONS
• Internet marketing and sales strategy
• AI, IoT, and automated services
• Personalization Immersive technologies (VR/AR)
• Touchless technology and connectivity (Voice, biometrics, etc)
• Cybersecurity
• Contactless and simplified payments
• Travelers' feedback, testimonials, and recommendations

SUSTAINABILITY AND LOCAL INCLUSION
• Local culture engagement and give back
• Purposeful experiences with nature
• Healthy food production and consumption
• Green travel choices reward (carbon credits, ...)
• Management of crowds
• Environmentally conscious and responsible travel
• Environmental footprint reduction (usage of water, energy, and waste)
• Mobility and smart city.

TRAINING AND MANAGEMENT
• Recruitment services
• Talent development
• Work environment improvement
• Leadership development
• Learning management systems
• Quality customer training in Food & Beverage
• Quality customer training in Hospitality
• ERP

Who
should
apply
You have an innovative tech solution on the travel and tourism space that meets one Check-In's challenges
Your business is in growth stage startup or scale-up or you are at launch stage but already have a tested MVP
Your startup can be based in any geographic location but see a strategic fit in implementing your solution in Western Europe


Why you
should
apply
Take advantage of Nova SBE as a dynamic platform to co-create unparalleled products and services in the key verticals of the tourism industry
Leverage a vast academic network of faculty, students and alumni for additional support, collaboration, and potential business opportunities
Gain curated access to industry experts, business-oriented workshops, investors, and Nova SBE Haddad Entrepreneurship Founders Community
Win a 10-week executive course XBA - Exponential Business Administration, delivered online by Nova SBE (for one of the founders of the most-voted pilot)

PROGRAM TIMELINE
APPLICATIONS
DEADLINE 29th OCTOBER 2023
Scouting the most promising and innovative startups
MATCHMAKING
DEADLINE 29th OCTOBER 2023
3 days Matchmaking event on campus, with 20 pre-selected startups working on real SME’s cases for a potential co-development of a pilot
Day 1 (Optional): Meet the PEOPLE behind SME’s and Startups in Nova SBE MASTER CLASSES of Leadership, Innovation, Strategy, and Impact.
Day 2: Meet the ORGANIZATIONS (SME’s and startups) and FOCUS on the OPPORTUNITIES you want to explore
Day 3: Maximize your MATCHING opportunities by PITCHING to the corporate partners you would like to work along
CO-DEVELOPMENT
13th DECEMBER to 13th MARCH 2024
The startups with the best fit to the SME's will be able do co-create and co-develop innovative solutions
DEMO DAY
14th MARCH 2024
Open event where you will be presenting the outcomes of the pilots developed to a wide audience of investors, faculty, students and alumni
PILOT PARTNERS
MEET WHO YOU WILL HAVE THE OPPORTUNITY TO CODEVELOP SOLUTION
João Paiva Mendes
Co-founder and CEO
Miguel Castello Branco
?
David Costa
?
João Marto Pereira
Chief Technology Officer
Carlos Rodrigues
Executive Director
António Quintão
Founder & Manager
João Paiva Mendes
Co-founder and CEO
Sandra Matos
Sales & Martketing Manager
Maria José Alves
HEad of MI & Leisure
João Ascensão
Strategy Manager
Pedro Colaco
CEO
Ricardo Ferreira
Managing Partner
Eduardo Melo Cláudio
Founder & CEO
João Costa
Chief Operating Officer
Rita
?
Luís Mesquita
Partner & Co-Founder
Pedro Trocado
Special Projects Unit
Sérgio Almeida
Divisional Leader
Portugal and África

WHO IS BACKING ME UP
NOVA SBE, a community of world citizens who want to improve peoples' lives and in doing so, prove our collective potential to keep growing
A school that aims to be an open community focused on development and co-creation of innovative projects while creating talent through degree and non-degree programs, generating cutting-edge knowledge, both academic and applied.
15th
International Master's in Management worldwide (Financial Times)
11th
International Master's in Finance worldwide (Financial Times)
+3000
Students
60
Corporate partners
09
Specialized Knowledge Centers
20000
Alumni students
Startups from our alumni community

NOVA SBE – HADDAD ENTREPRENEURSHIP INSTITUTE, an entry door to the local and global entrepreneurial ecosystem
The place at Nova SBE that gathers entrepreneurs, students, and innovative companies that want to leave their stamp on the world. It works every day with the mission to embed entrepreneurship in the DNA of the new generation.
>1200
Alumni students
Startups from our alumni community
>250
Pitches to big companies and investors
>280
Startups joined programs developed by the Institute
>250
Invited mentors for the different programs

ORGANIZED BY:
IN PARTNERSHIP WITH:
POWERED BY: